The touch screen has created a whole new way to interact with applications. Flicking, swiping, pinching, dragging, etc. are all natural metaphors that make the touch interface very intuitive and simple to operate. Given that this is a different method of interaction means that the common visual interaction elements (navigation, search, scrolling, etc.) people use on the web will need to change. Designing for mobile is fundamentally different, we believe user interface should be compelling AND function, and requires a new breed of skillset to take advantage of this new paradigm to ensure that the UI quality dictates user efficiency, error rate and number of unintended workarounds.



  • User interviews
  • Usage Audit
  • User research
  • Architecture



  • Personas
  • Ideation
  • Storyboard
  • Scenarios



  • Process Flows
  • Sketches
  • Wireframes
  • Styles



  • Usability Testing
  • Mockups & Visual Design
  • Interactions
  • A/B Testing