"Given the bursting of the credit bubble, the recession and pressure to control program costs, loyalty marketers must turn to growing program value, not the size of their membership base," (Source taken from BrandWeek “Loyalty Rewards Members on the Rise” April 17,2009)

Currently, the total of active loyalty memberships is at 792.8 million with an average per household number of 14.1 memberships. However the total membership that a household actively participates in is only 6.2. But how do get your members to actively participate?

Creospan can help customers with various products and services on wireless technology and mobile enablement. Creospan’s latest collaborative work has come alive with a new mobile application Mozync. Mozync is a mobile barcode application that enables loyal card members’ access to their reward card benefits through their personal mobile devices. The main features of the application are:

• Members can instantly register through mobile devices, web, or at store
• Easily access and redeem points on the go
• Device uses a unique bar or numeric identification code
• Push and pull capabilities
• Send customized offers based on user preferences
• Easily integrates current marketing efforts and existing technology system

Mozync is positioned as an enterprise level mobile application that serves both retailers that have loyalty card programs and their customers.  Customers that choose to opt-in for this mobile reward application will experience enhanced loyalty rewards.  Mozync is compatible to most mobile operating systems and development platforms.